Bachelor of Science in Marketing and International Business
Marketing and International Business
This concentration is concerned with activities related to the marketing and distribution of goods and services from the source of supply to the source of demand, both locally and internationally.
This concentration is particularly appropriate for careers in advertising, sales, brand management, retailing, wholesaling, market planning, industrial marketing, international marketing, marketing research, distribution, and marketing management in various types of organizations. It is especially applicable for students who desire to work for an international company either domestically or internationally.
Concentration Requirements
- See the Academic Bulletin for Marketing and International Business Concentration course requirements.
